The
Independent
Food
Company

SWITCH

Indpt Way

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under it’s umbrella – SALT, Switch, Parker’s, Candy, Grind, Somewhere and Uncle Deek.

THE INDPT WAY

As the region’s most forward-thinking and innovative restauranteurs

Deem Albassam and Amal Al Marri are constantly motivated to advance, influence and shape the culinary landscape.

Deem Albassam is an experienced food entrepreneur with a degree in Marketing from the American University in Dubai and a passion for culinary creations. She has an eye for recognizing gaps in the region’s restaurant scene and has mastered the implementation of the “you eat with your eyes first” adage.

Deem believes that marketing and hospitality are integral to shaping the perception of a brand, and her mission is to constantly reinvent peoples’ interests by offering places fueled with energy and passion for socializing and sharing good food.

Amal Al Marri is a designer and event creator who pursued her interest in the restaurant business in 2013 after graduating from Zayed University with an Interior Design degree.

Al Marri believes that simplicity and precision are key. She aims to inspire people by bringing them together through simple, yet innovative culinary experiences. 

Together with food entrepreneur and close friend Deem Albassam, Indpt was formed – a food movement that celebrates the open spaces of the United Arab Emirates with simple, yet premium dining experiences.

Deem Albassam is an experienced food entrepreneur with a degree in Marketing from the American University in Dubai and a passion for culinary creations. She has an eye for recognizing gaps in the region’s restaurant scene and has mastered the implementation of the “you eat with your eyes first” adage.

Deem believes that marketing and hospitality are integral to shaping the perception of a brand, and her mission is to constantly reinvent peoples’ interests by offering places fueled with energy and passion for socializing and sharing good food.

Amal Al Marri is a designer and event creator who pursued her interest in the restaurant business in 2013 after graduating from Zayed University with an Interior Design degree.

Al Marri believes that simplicity and precision are key. She aims to inspire people by bringing them together through simple, yet innovative culinary experiences. 

Together with food entrepreneur and close friend Deem Albassam, Indpt was formed – a food movement that celebrates the open spaces of the United Arab Emirates with simple, yet premium dining experiences.

Each brand has gained international recognition for it’s innovative take on cuisine, it’s specially designed environment and for injecting life into underserved places through an enriching dining experience.

Concepts

SALT

SALT sprouted from an Airstream trailer at Dubai Kite Beach with the idea that real ingredients taste better. It is more than just a burger place where you eat quickly and go. SALT takes pride in creating a lifestyle movement where guests are welcomed as part of the SALT family, calling everyone 'Salters' and going the extra mile to make sure everyone enjoys the experience.

It is meant to be a 'Destination' that makes residents feel like tourists and tourists feel like residents. Just like the ingredient that enriches the flavor to a meal, SALT adds life to underserved locations, creating an environment like no other.

SALT was introduced in 2014 through a #findsalt campaign on Instagram – we distributed 100 salt shakers to people and asked them to take photographs of it in places, activities or with people that meant a lot to them. We wanted to find out what means the most to people, and to discover the places that they like to go.

We listened. Salters have determined the many SALT destinations and continue to influence the look and feel of the brand.

Whatever we are today is because you asked for it.

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